Funding for Visit Tallahassee comes from the Tourism Development Tax imposed on overnight visitors to Leon County, creating a positive economic impact for the community by making the Florida capital region a destination for conventions, sports companies and leisure visitors. Visit Tallahassee uses advertising, public relations, direct sales, visitor service features and market research to promote Tallahassee as an innovative and sustainable year-round destination, recognized as a place to visit for history, nature and culture.